The Model and Process of Buddha-Dhamma Communication through Social Media of Buddhist Monks in Thailand

Abstract

The Dhamma communication through the social networks
in Thailand, it was found that, they have used as the Facebook, the
YouTube and Dhamma website with uploaded pictures and videos about
the religious practices as the Dhamma Talks and Dhamma Lectures both
in Thailand and abroad. In addition, the Dhammapresentation with slide or
posters were mostly made as simple and up to date with the current events.
Regarding to the survey study, it was found that the model of
Dhamma communication through the Facebook, YouTube and Dhamma
official websites and the Dhamma contents were mostly presented by the
slide pictures with the Buddha’s proverbs, quotations and poems. There
were two models of the Dhamma Talk as: 1) the Dhamma contents that
posted in the Timeline and 2) the DhammaTalk in multimedia and the
Dhamma conversation. The Dhamma conversation was mostly used the
multimedia on the answering of Dhamma Quiz.
The focused groups have been made by the Buddhist monks,
academic scholars and luminaries, it was found that 1) the model and
process of Dhamma communication in Thailand must be modern, up to
date, useful information, the contents and information are accurate and all
information should be linked to other websites.

Keywords: Environmental Management, the Buddhist Arts, Temple