Consumers’ Behavior in Purchasing Selection on Organic Vegetable According to the Buddhist of Pancasila and Pancadhamma

Abstract

       The objectives of this research were to 1) study Consumers’ Behavior in Purchasing Selection on Organic Vegetable in Pathum Thani  Province and 2) study the development consumers’ behavior in purchasing selection on organic vegetable in Pathum Thani Province according to the Buddhist of Pancasila and Pancadhamma. The research is a quantitative research. The sample sizes were 400 consumers who buy and eat organic vegetables in supermarkets in Pathum Thani Province by random stratifed. The research instruments used for data collection were rating scale questionnaires. The statistics used for analysis were frequency, percentage, average and standard deviation. 

         The results of Consumers’ Behavior in Purchasing Selection on Organic Vegetable in Pathum Thani Province research was found that 1) The samples used in research on the behavior of buying vegetables in passable ( X = 3.34) when it was found that the samples are in the habit of buying vegetables in a moderately well on all sides, the average order from most to least include the safety of the  product ( X = 3.37) and distribution ( X = 3.31) and reliability of the product ( X = 3.29) and 2) The development consumers’ behavior in purchasing selection on organic vegetable in Pathum Thani Province according to the Buddhist of Pancasila and Pancadhamma, the reliability of the product, the purchase and consumption of vegetables or crops with good conscious, considering the material encapsulated vegetables are clean, vegetables are colored by natural vegetables are fresh safety products the purchase and consumption of vegetable or organic crops with humility and good sense, considering the vegetables are clean and eye color naturally, using headphones to listen to any relevant information, the nose inhaling the smell abnormalities, the body with the use of hand-picked vegetables must be natural, and the mind or the soul to contemplation of feeling good and natural, and distribution the purchase and consumption of vegetables or crops with gracious, is buying vegetables from a place that is safe, a livelihood is buying vegetables from a supplier in good faith, choose according to their income, and honest Is buying vegetables from the property line with the truth and free of any toxins, according to the information provided to consumers.